The article is dedicated to the study of the level of development of economic attitudes of the Ukrainian youth as an important component of their general economic socialization. The theoretical analysis takes place both in the context of the general theory of personality’s socialization, in particular, economic socialization, and taking into account the particular concepts of cognitive theory. The general level of development and the structure of economic attitudes of the Ukrainian youth the example of students were empirically investigated. According to the results of the correlation analysis, the most significant positive association can be traced between awareness of economic issues and financial optimism (r = .389; p ≤ 0.001), as well as between economic planning and socio-economic comparison (r = 0.261; p ≤ 0.001). In addition, the existing association between the respondents’ “subjective financial condition” and all factors of economic attitudes make possible to draw a conclusion about the predominant role of subjective assessment by the Ukrainian students in the formation of attitudes to economic issues. It was found that the economic socialization of the Ukrainian students in terms of the development and formation of economic attitudes will be effective when it was aimed at increasing the economic education of the young people, which contributed to the development of financial optimism, the formation of economic planning skills and the creation of positive examples of economic stability and success. Thus, economic attitudes, their qualitative and quantitative characteristics are constituent parts and indicators of the success of the economic socialization of the youth.
Keywords: economic socialization, economic attitudes, Ukrainian youth, indicative activity in the economy, financial optimism.