Description
Abstract
Design/methodology/approach
Due to the increasing share of Generation Z in the world’s population, research on Generation Z has been gaining momentum in recent years. This paper collects 746 scientific publications from 2008–2021 on Generation Z from the Web of Science database. An in-depth scientometric analysis of issues related to Generation Z was conducted. CiteSpace software was used in the analysis, in which collaboration analysis, keyword co-occurrence analysis, and document co-citation analysis were performed.
Purpose
The study aimed to present the knowledge landscape of Generation Z research and identify research hotspots and research gaps.
Findings
The results show that the number of publications on Generation Z has increased rapidly in recent years and this cohort is becoming an increasingly interdisciplinary subject of research. Research of Generation Z is dominated by the USA and European countries, from which the most prolific institutions and authors come.
Originality/value
This paper identifies recent emerging trends and research hotspots that specifically relate to research on Generation Z in the context of social media and technology, consumer behavior, and education.
Keywords: Generation Z, scientometrics, CiteSpace, visualised analysis
