Current sectors of youth culture in Ukraine are analyzed. The impact of the forced relocation of cultural figures on the adaptation of sectors to the conditions of the new military reality and the spread of Ukrainian youth culture abroad in order to promote national traditions and support moral Ukrainian youth in forced emigration is considered. The role of youth culture in the context of rallying citizens to counteract informational and psychological operations among the civilian population is emphasized. Positive changes and an increase in demand for Ukrainian cultural products are predicted, the consequences of armed aggression for consumers of Ukrainian cultural products are noted: the development of public cultural initiatives and folk creativity among consumers, a decrease in the financial ability to consume commercial cultural products and an expansion of the genre diversity of cultural products.
Key words: youth culture, crisis existence, culture in conditions of war, transformation of culture.