Description
Abstract
Purpose: This paper explores the role of gig work in empowering women in the post-COVID-19 era, aligning with Maslow’s hierarchy of needs. It aims to highlight the opportunities and challenges women face in this expanding sector.
Background: The gig economy, boosted by technology and accelerated by the COVID-19 pandemic, offers flexibility that attracts women managing domestic responsibilities. However, it also presents challenges like job insecurity and lack of benefits. In India, the gig economy’s growth, driven by affordable technology, impacts the workforce while revealing hurdles influenced by societal norms.
Design/methodology/approach: This qualitative study integrates Maslow’s hierarchy of needs with feminist economics to analyse the experiences of women in gig work through semi-structured interviews. Data from 72 women was collected using purposive and snowball sampling methods and analysed via interpretative phenomenological analysis.
Findings: Flexibility and work-life balance are key motivators for women in gig work. However, they face gender-specific challenges such as job insecurity, lack of benefits, and societal pressures. Despite these hurdles, women in gig work often meet various levels of Maslow’s hierarchy of needs.
Implications: The insights gained from this study can guide policymakers in creating more equitable and supportive guidelines for women in gig work, enhancing inclusion and empowerment. Additionally, the study emphasizes the need for societal change to address the unique challenges faced by women in gig work, promoting a more inclusive and supportive environment
Keywords: Gig Work, Maslow’s hierarchy of needs, Women Empowerment
